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For Shopify stores paying for traffic that does not buy
The 259-point CRO checklist we use to audit Shopify stores
Check your home, collection, product, cart and checkout pages against the same points we run on client stores. One fix that lifts conversion pays for it many times over.
CRO checklist / Google Sheet
Auto scorecard
Checkpoint
Impact
Cost
Status
Trust and credibility
Review stars sit near the product title
High
Low
CHECKED
Sticky add to cart on mobile
High
Low
CHECKED
Shipping and returns info above the fold
High
Low
TO FIX
Free shipping progress bar in cart
Med
Low
TO FIX
Express and guest checkout enabled
High
Low
CHECKED
Value prop clear within 5 seconds
High
Med
TO FIX
What is the CRO Checklist?
A 259-point Google Sheet built from real Shopify audits and A/B tests. Every item is grouped into Trust and Credibility, Clarity, Persuasion, Orientation and Usability, and rated by impact, difficulty and cost so you know what to fix first.
It is the same checklist we use in house to start every store audit. Years of audits and tests in one sheet, so you skip the mistakes that cost other store owners time and money.
259 checkpoints
5 page types
Impact, difficulty and cost on every item
Auto scorecard
Instant digital access
CRO Checklist + 14 bonuses
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259-point CRO checklist + 14 bonuses
$17
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How to build product pages that generate millions (in profit)
The product page playbook we use on client stores, so you know exactly what to build after the checklist flags your PDP. One time offer, only on this page.
$21.97
14 bonuses included free
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Product Page Breakdown
$27 FREE
Cart Drawer Breakdown
$27 FREE
A/B Test Swipe File
$19 FREE
Static Ads Templates
$37 FREE
Landing Page Templates
$47 FREE
Email Templates
$47 FREE
BFCM Bundle
$37 FREE
Replo Templates
$67 FREE
PageFly and GemPages Templates
$47 FREE
Visual Hooks for UGC
$27 FREE
Mobile Menu Breakdown
$27 FREE
Checkout Breakdown
$27 FREE
Collection Page Breakdown
$27 FREE
Homepage Hero Breakdown
$27 FREE
After you enter your name and email, tap the yellow button to pay on Whop. Make your own copy of the Google Sheet and start in minutes. Digital product, all sales are final.
Video testimonials
Recent wins
+24.3%
RPV from a bundle block on the product page. Artem Straps
+17.9%
RPV from one honest stock check at checkout. Artem Straps
+14.6%
RPV from a new advertorial headline. BSQ
If these brands trust us with their revenue, maybe you should too.
Why it works
The CRO Checklist is a shortcut
Ads bring the click. Your store decides if it turns into a sale. Most stores leak sales in the same places, page by page.
Every point comes from audits and A/B tests we ran on Shopify stores. Work through it page by page and fix what is costing you sales.
The hard way
Testing random CRO tips you found online
Random tweaks, no clear results
Paying for traffic that does not buy
Too much to fix, no idea where to start
Paying agencies for audits you could run yourself
Conversion rate stays flat and ad costs keep rising
The new way
Work through 259 checks page by page
Fix the high impact, low effort items first
Every page type covered, home to checkout
Check items off and track your progress
Watch the scorecard move as you fix
A store that turns more visitors into buyers
Here's everything included
Product Page Breakdown
28 pages from 8 to 9 figure brands, marked up
$27 FREE
Cart Drawer Breakdown
15 top DTC cart drawers and 9 patterns
$27 FREE
A/B Test Swipe File
35 A/B test ideas from CRO practitioners
$19 FREE
Static Ads Templates
Editable Meta ads in Canva and Figma
$37 FREE
Landing Page Templates
Editable landing page designs in Figma
$47 FREE
+9 more bonuses inside
What is inside
Five tabs. One for every step to checkout.
259
Checks across every page of your store
5
Core sections: homepage, collection, product, cart, checkout
150M+
In revenue across the stores behind these checks
Tab 1
Home page: 76 checkpoints
Is your value prop clear within 5 seconds? Do visitors know where to click next? Hero, navigation, trust signals and speed.
Tab 2
Collection page: 49 checkpoints
Filters, sorting, product cards and the details shoppers need to pick a product without guessing.
Tab 3
Product page: 63 checkpoints
Review stars near the title, a sticky add to cart on mobile, clear variants, shipping and returns info.
Tab 4
Cart: 38 checkpoints
Free shipping progress bar, upsells, installment options and an easy way to keep shopping.
Tab 5
Checkout: 33 checkpoints
Express checkout, guest checkout, clear costs and fewer fields between your shopper and the order.
Tab 6
Scorecard
Tick items as you go and the scorecard totals your progress for each page and category.
Testimonials
What are others saying
"Thanks to Abdullah's help, generating an additional €750k revenue for us."
Harry, besque.co
Included free
Here's everything you get for only $17 today
14 bonuses worth $490, yours free with the checklist.
Bonus #1
Product Page Breakdown
28 pages from 8 to 9 figure brands, marked up
Value $27 FREE
Bonus #2
Cart Drawer Breakdown
15 top DTC cart drawers and 9 patterns
Value $27 FREE
Bonus #3
A/B Test Swipe File
35 A/B test ideas from CRO practitioners
Value $19 FREE
Bonus #4
Static Ads Templates
Editable Meta ads in Canva and Figma
Value $37 FREE
Bonus #5
Landing Page Templates
Editable landing page designs in Figma
Value $47 FREE
Bonus #6
Email Templates
63 designs plus 50 campaign examples
Value $47 FREE
Bonus #7
BFCM Bundle
Black Friday creative, fully editable
Value $37 FREE
Bonus #8
Replo Templates
18 Replo pages ready to import
Value $67 FREE
Bonus #9
PageFly and GemPages Templates
Editable pages for both builders
Value $47 FREE
Bonus #10
Visual Hooks for UGC
Swipe sheet of scroll stopping hooks
Value $27 FREE
Bonus #11
Mobile Menu Breakdown
Mobile menus of 25 top DTC stores and the patterns they repeat
Value $27 FREE
Bonus #12
Checkout Breakdown
24 top DTC mobile checkouts and 11 patterns
Value $27 FREE
Bonus #13
Collection Page Breakdown
26 top DTC collection pages, annotated on mobile
Value $27 FREE
Bonus #14
Homepage Hero Breakdown
66 pages on 26 DTC homepage heroes, annotated on mobile
Value $27 FREE
Total value $537. Today only $17.
Who made this checklist
The strategist behind CRO Tactic
I'm Muhammad Abdullah, a Conversion Rate Optimization strategist who helps DTC brands turn their existing traffic into profit.
I combine quantitative data, qualitative research, and a clear testing roadmap to diagnose funnel leaks, understand buyer behavior, and launch experiments that move conversion rate, AOV, and revenue per session. This checklist is the same one we use to start every store audit.
5+
Years experience
150M+
Revenue captured
FAQ
Questions about the checklist
The full 259-point Google Sheet with impact, difficulty and cost on every item, plus the auto scorecard and 14 bonuses. You get the link right after checkout.
It was built for Shopify stores, but most checkpoints apply to any ecommerce store.
Many fixes are copy, image or app settings changes you can make yourself. The cost column flags the ones that need more work.
Plan for about one afternoon per page type. Start with the page that gets the most traffic.
Yes. Make a fresh copy for each store or project.
Not ready to buy yet?
Get the free A/B Test Swipe File
See the tests we ran on real Shopify stores, with the results. Free, straight to your inbox.
Stop guessing what is killing your conversions
Get the 259-point checklist today for $17.
This site is not part of the Facebook website or Meta Platforms, Inc. Results vary by store and depend on implementation. © CROtactic
$17 $21.97 $537
Checklist + 14 bonuses