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Free A/B test swipe file

35 A/B test ideas from CRO practitioners on X

Real experiments shared by CRO and ecom operators, with the original post, the result when one was shared and a link to the source. Pick your next test in minutes.

35 test ideas
45 page PDF
Original post screenshots
Free download

Free PDF. Enter your email and get it right away. No spam.

A/B test swipe file PDF cover

If these brands trust us with their revenue, maybe you should too.

What is inside

35 tests you can run next

We collected CRO and ecom experiments posted on X and put them in one file.

Each test shows who shared it, what they changed, the result if they posted one and a link to the original post.

  • Tab 1

    Checkout ideas

    Progress bars, trust and scarcity ideas aimed at last second drop off.

  • Tab 2

    Store wide ideas

    Tests across product pages, carts and offers, shared by people running them on real stores.

  • Tab 3

    Post text

    The full text of every original post, so you see the idea in the author's own words.

  • Tab 4

    Screenshots

    A screenshot from each original post, so you can see the change.

  • Tab 5

    Results when shared

    Each test lists the result the author posted, or says when no result was shared.

  • Tab 6

    Source links

    A link to every original post so you can follow the author and the thread.

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FAQ

Questions before you download

Quick answers about the free PDF.

  • Is it really free?

    Yes. Enter your name, email and store URL and you get the PDF right away.

  • Where do the tests come from?

    Public posts on X from CRO and ecom practitioners, collected in August 2026.

  • Are the results guaranteed?

    No. Results are what each author shared. Use them as ideas and test them on your own store.

  • Who is it for?

    Shopify and DTC brand owners, marketers and designers who want more sales from the traffic they already have.

  • Can you do this for my store?

    Yes. Book a free 30 minute call and we will go through your store with you.