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Book 1:1 Strategy CallCRO and landing pages for Shopify
Revenue per visitor from a bundle block on the product page.
Artem Straps+17.9%Revenue per visitor from one honest stock check at checkout.
Artem Straps+14.6%Revenue per visitor from a new advertorial headline.
BSQArtem Straps | Checkout | A/B test
+18.5% revenue per visitor from an animated stock check at checkout
We added a short "Checking Stock..." bar to the top of checkout that resolves to "All Items in Stock!". Tested for 19 days (Sep 18 to Oct 7, 2026) on desktop and mobile.
+18.5%
Revenue per visitor
$3.58 to $4.24
+10.8%
Average order value
$213.66 to $236.75
+$49,681
Estimated monthly revenue impact
Projected from the test result
Client context
Who we worked with
Artem Straps sells premium watch straps. Its shoppers carry high-value carts, so the last step before payment matters a lot.
An earlier checkout test, EXP-017, used static trust text and came out flat.
The problem
What was holding conversions back
Checkout gave shoppers nothing that confirmed their order was safe to place. Static reassurance copy had already been tried and did not move the numbers.
We needed a trigger that reduced uncertainty without fake scarcity, which would cheapen a premium brand.
Hypothesis
What we expected to happen
If checkout briefly shows a stock check that resolves to "All Items in Stock!", in stock will feel like relief instead of a default, and more shoppers will complete checkout with their full cart.
The pattern had delivered +9.34% CVR on another premium DTC brand. It uses the same principle as stock scarcity, but framed as a service.
Before vs after
Control vs Variant
Control
Standard checkout with no stock confirmation.
Variant
Stock bar at the top of checkout after it resolves to green.
Images are the design wireframes used to build the control and variant.
What we changed
The change in detail
Added an animated progress bar to the top of checkout.
It loads in orange as "Checking Stock..." with a spinning gear for 2 to 3 seconds.
It then turns green with a checkmark and reads "All Items in Stock!".
The green state stays visible for the rest of checkout as a quiet reminder.
No subtext and no reservation claims. The items are in stock, the bar shows the confirmation.
Mobile-first: full width, compact and readable at a glance.
Results
What the test showed
46,550 visitors and 807 orders over 19 days. The variant won on every key metric. Probability to be best: RPV 95.7%, add to cart 93.5%, AOV 92.6%, conversion rate 83.4%.
+18.5%
Revenue per visitor
$3.58 vs $4.24
+10.8%
Average order value
$213.66 vs $236.75
+17.9%
Total revenue
$83,539 vs $98,490
95.7%
Probability to be best (RPV)
Strong win
Metric
Control
Variant
Change
Revenue per visitor
$3.58
$4.24
+18.5%
Conversion rate
1.68%
1.79%
+6.9%
Average order value
$213.66
$236.75
+10.8%
Total revenue
$83,539
$98,490
+17.9%
Orders
391
416
+6.4%
Add to cart rate
5.04%
5.35%
+6.2%
Units per order
1.90
2.01
+5.8%
Learnings
What we took away
Animated progress states beat static trust messaging in checkout. The static EXP-017 test was flat, this one was a strong win.
Stock checks framed as a service, not scarcity, work for premium shoppers. They reduce uncertainty without cheapening the brand.
The lift in AOV and units per order suggests fewer items removed from carts. Shoppers felt their full cart was secure.
Next step: permanent rollout through a Checkout UI Extension.
Find out what to test on your store
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