Shopify CRO Blog: Tests, Tactics and Teardowns | Crotactic
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CRO notes for Shopify and DTC stores

Product pages, carts, checkout and the tests that move revenue. Short reads from our client work.

5 Above-the-Fold Mistakes We Fix on Every Ecom Redesign

5 Above-the-Fold Mistakes We Fix on Every Ecom Redesign

The same five first screen problems show up on almost every store we redesign. Here is what they are and how we fix them, with examples from our teardowns.

How We Find Winning Tests Faster With an AI CRO Analyst

How We Find Winning Tests Faster With an AI CRO Analyst

Our three step workflow for finding A/B test ideas faster. Session recordings, customer reviews, and funnel data, ranked with the help of AI.

I Screenshotted the Cart Drawer on 15 Top DTC Stores

I Screenshotted the Cart Drawer on 15 Top DTC Stores

We added a product to cart on 15 of the best DTC stores and screenshotted every drawer. Here are the patterns that kept showing up.

Why Most Shopify Stores Look the Same, and 3 Fixes

Why Most Shopify Stores Look the Same, and 3 Fixes

Same theme, same hero, same Shop Now button. Here is why so many Shopify stores blend together, and three fixes that make yours easier to buy from.

3 Things Almost Nobody Does on Their Product Page

3 Things Almost Nobody Does on Their Product Page

Most product pages hide the answers buyers need. Here are three fixes we add to almost every PDP we redesign, and why they work.

Your Mobile Menu Should Start With Shopping

Your Mobile Menu Should Start With Shopping

A mobile menu teardown of Mainstream. Why shop categories, image tiles, and search should come before About Us and Contact.

Checkout Is Where Trust Is Won

Checkout Is Where Trust Is Won

A checkout teardown of Highwire. How an open order summary, a clear origin line, and fewer fields help more shoppers finish what they started.

Your Cart Is a Sales Page Too

Your Cart Is a Sales Page Too

A cart teardown of Made By Mary. How a slide-out drawer, a free shipping bar, and one-tap add-ons turn the cart into the best sales page on the site.

Same Hero, One Clear Next Step: An Arccos Homepage Teardown

Same Hero, One Clear Next Step: An Arccos Homepage Teardown

We kept the look of the Arccos homepage and changed what the hero says and asks for. Here is the concept and the homepage test data behind it.

Your Add to Cart Should Be Above the Fold

Your Add to Cart Should Be Above the Fold

A product page teardown of the EVANNEX RennStand. What the first screen shows today, what we would change, and the A/B test data behind each fix.